Surf Expo gets underway Wednesday in Orlando, Florida, and in addition to the brands and buyers attending the show, expect to see lots of current and former professional surfers on the floor during the event.
Some are coming as sponsored athletes and others are business owners, such as John John Florence, who is a partner and founder in Florence, Kolohe Andino, who will be exhibiting with his brand Steko, and Shaun Tomson, who is bringing his brand Instinct to the show.
Also expect to see sponsored athletes such as current WSL World Champion Yago Dora, newly signed to Vissla, Lisa Anderson at Outerknown, CJ Hobgood at Salty Crew, Cam Richards and Evan Gieslman at Free Fly, Landon McNamara at OluKai, and many more.
In addition, the first world champion, Peter “PT” Townend, will be hosting a panel on 50 years of professional surfing with Shaun Tomson at 4 p.m. Wednesday at the stage toward the back of the show floor.
And at the end of the day Wednesday, don’t miss the 50th Anniversary Industry Party at Topgolf from 6 p.m. to 8 p.m., sponsored by Shopify. It’s a chance for exhibitors and buyers to connect over food, drinks, and a little friendly competition.
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