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Tue. Feb 10th, 2026

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SIMA Super Summit to Address Industry Disruption, Growth Opportunities

October 7, 2025 admin

The Surf Industry Members Association will host a Super Summit on Oct. 15 in Laguna Beach, Calif., bringing together brand…

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How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season

October 6, 2025 admin

This story originally appeared in our sister publication, RetailTouchPoints. The introduction of AI into online search is precipitating a massive…

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The Quiet Storm

October 3, 2025 admin

By Mike Latronic – In nearly four decades of documenting surfing in Hawai’i, I’ve seen generations of talent bloom. Some…

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The Eddie Aikau Big Wave Invitational Announces 2025-2026 Competitors

October 1, 2025 admin

WAIMEA VALLEY, O’ahu, Hawai’i. (October 1, 2025) – The Eddie Aikau Foundation announced the 32 Invitees and 28 Alternates to…

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Jamie O’Brien Surf Experience Presents 5th Annual Turtle Bay Halloween Surf Off

September 30, 2025 admin

Honolulu, HI (October 1, 2025) — The 5th Annual Turtle Bay Halloween Surf Off, presented by Jamie O’Brien Surf Experience,…

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2025 U-Surf Cup by Shutaku

September 29, 2025 admin

Photos Brent Bielmann, Keole Lemos, John Weaver and Linda Kea U-SURF CUP 2025 went down September 19-21 at Kuhio Beach…

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Mike Ito

September 24, 2025 admin

Mike Ito is a self‑taught surf and lifestyle photographer and art director based on Oʻahu, Hawaii. After leaving a high‑paced…

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Dane Henry, Team Australia Win Big at ISA World Surfing Games in El Salvador

September 15, 2025 admin

Sep 15, 2025 6:12 PM EDT After nice days of waves at La Bocana, two finalists emerged victorious at the…

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