SIMA Super Summit to Address Industry Disruption, Growth Opportunities
The Surf Industry Members Association will host a Super Summit on Oct. 15 in Laguna Beach, Calif., bringing together brand…
Online Resource for the Boardsports Industry
The Surf Industry Members Association will host a Super Summit on Oct. 15 in Laguna Beach, Calif., bringing together brand…
This story originally appeared in our sister publication, RetailTouchPoints. The introduction of AI into online search is precipitating a massive…
Sep 15, 2025 6:12 PM EDT After nice days of waves at La Bocana, two finalists emerged victorious at the…
Sep 14, 2025 5:04 PM EDT Twenty-five years ago, the first iteration of the Big Wave Challenge presented by Aquamar…
A powerful magnitude 8.7 earthquake struck this afternoon about 350 miles southwest of Bering Island, near Russia’s Komandorski Islands, triggering…
The World Surf League (WSL) released the schedule for the 2026 Championship Tour (CT) and shared the new event formats.…
Jul 17, 2025 6:43 PM EDT While wave pools may be the manmade surfing development du jour, there’s other synthetic…
Some of the Thunder Trucks squad hit the streets of LA to test new Thunder T-IIs, and if you ask…