News – Page 11 – Surfindaddy

Fri. Apr 24th, 2026

Body/Boogie Boarding Kitesurfing Kris Kuster News Obermeyer Skateboarding Snowboarding - Snow Skiing Stand Up Paddleboards (SUP) Surfing Windsurfing

Obermeyer CEO Kris Kuster on Balancing Legacy with Growth

October 20, 2025 admin

When Kris Kuster first got involved with Obermeyer, the 77-year-old ski apparel company had a cash flow problem that threatened…

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Sorel VP of Brand on the Footwear Company’s Reimagined Vision

October 9, 2025 admin

Sorel’s new brand film, “For Bold Steps,” illustrates the refreshed direction for the brand under the new leadership team that…

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Industry Leaders to Share 2026 Outlook in Upcoming SESO Webinar

October 8, 2025 admin

Shop Eat Surf Outdoor will host a panel discussion “Looking Ahead to 2026: Challenges, Strategies, & Opportunities” on Monday, October…

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SIMA Super Summit to Address Industry Disruption, Growth Opportunities

October 7, 2025 admin

The Surf Industry Members Association will host a Super Summit on Oct. 15 in Laguna Beach, Calif., bringing together brand…

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How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season

October 6, 2025 admin

This story originally appeared in our sister publication, RetailTouchPoints. The introduction of AI into online search is precipitating a massive…

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What ChatGPT’s ‘Instant Checkout’ Offering Means for Brands and Retailers

October 2, 2025 admin

This story originally appeared in our sister publication, RetailTouchPoints. U.S. consumers using OpenAI’s ChatGPT can now buy the items that…

Bass Pro Shops Body/Boogie Boarding Hobie Kitesurfing News Skateboarding Snowboarding - Snow Skiing Stand Up Paddleboards (SUP) Surfing Windsurfing

Bass Pro Shops Acquires Hobie, Returns Production to Missouri

October 1, 2025 admin

Bass Pro Shops, through its White River Marine Group subsidiary, has acquired iconic water sports manufacturer Hobie, and is bringing…

Body/Boogie Boarding Eric Nyman Kitesurfing News Revelyst Skateboarding Snowboarding - Snow Skiing Stand Up Paddleboards (SUP) Surfing Windsurfing

Revelyst Divests Archery Brands Gold Tip and Bee Stinger

September 30, 2025 admin

Revelyst, the parent company of Fox, Simms Fishing, Camelbak and more, announced it has divested its Gold Tip and Bee…

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