In the heart of the Swiss Alps, where the towering peaks meet the endless expanse of pristine snow, lies LAAX—a resort that’s been steadily building its reputation as Europe’s premier snowboard destination. While Europe has a rich tradition in ski racing, LAAX has been carving its own path for nearly four decades, transforming into a freestyle paradise under the visionary leadership of Resort President Reto Gurtner.
LAAX stands out not only for its breathtaking alpine landscapes but also for its commitment to fostering the growth of snowboarding. Over the years, it has played host to some of Europe’s biggest and most progressive contests, as well as offering world-class terrain parks that beckon riders from around the globe.
Recently, however, LAAX has expanded its mission beyond just being a snowboarding haven. With a keen eye on sustainability, Resort President Reto Gurtner, along with environmental innovator Reto Fry, and the dedicated LAAX team, have embarked on a groundbreaking journey called “GREENSTYLE.” This initiative seeks to redefine what it means to be a sustainable mountain resort, with the hope of inspiring positive change across the world’s mountainous regions.
In an episode of MY TURN, hosted by Selema Masekela, we delve into the innovative work happening in LAAX. Through interviews with Reto Gurtner and Reto Fry in the stunning Swiss landscape, we gain a unique perspective on the intersection of snowboarding, environmentalism, and pioneering ideas. LAAX’s commitment to marrying “far out” concepts with concrete environmental actions illustrates how the resort is not only shaping the future of snowboarding in Europe but also leading the way towards a more sustainable future for mountain destinations worldwide.
As LAAX continues to push boundaries, it serves as a shining example of how a snowboard-friendly resort can be at the forefront of change, ensuring that the pristine alpine landscapes we cherish today will endure for generations to come.
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