Selema Masekela just released a more robust statement about a project he has been working on In partnership with Burton Snowboards. Culture Shifters aims to empower BIPOC riders and serve as a meeting ground to discuss future change. 

“Culture Shifters for me is one of the ways to grow and expand the landscape of what it looks like to be a snowboarder. I want somebody who never thought they’d ever want to snowboard to see the fun we’re having. To hopefully see themselves represented in the pictures of the people here at Culture Shifters and make a decision that this is for them. That they want in on the joy festival that is snowboarding.”“That’s really what I hope for, you know, if you can see it, you can be it, and this is an opportunity for us to share an experience, but to also create content that people normally don’t see of what the mountain lifestyle and snowboarding looks like. Hopefully it makes it appealing for folks to be like, ‘yeah, I can be that, too.’” – Selema Masekela 

WE ARE CREATING A MOVEMENT.“Culture Shifters, for me, is one of the ways to grow and expand the landscape of what it looks like to be a snowboarder.”- @selema, Event Visionary & Member of the @Burton Board of Directors.

Hit the link in my bio to learn more about how Culture Shifters is uniting BIPOC change-makers to build a radically inclusive snowboarding community.

Read More about Culture Shifters and it’s story on Burton’s Blog.

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