adidas Skateboarding and Unity join forces to deliver a collaborative release for the Fall/Winter 2020 season ahead. Formed in 2017 by Jeffrey Cheung and Gabriel Ramirez with the goal of creating a safe space in skateboarding for LGBTQ+ people, Unity has become a global expression of acceptance and positivity.
Emanating the Unity crew’s message of “Don’t Be Afraid of Who You Are”, the gender-neutral apparel and footwear lineup celebrates the queer and trans community in skateboarding, and the power of DIY. Through vibrant detailing and a diverse product offering, the collection is a bold declaration grounded in individuality and inclusion. Made with a message of solidarity, the collaboration aims to spark creativity and change.
The adidas Skateboarding x Unity collection releases this Friday, August 28th via adidas.com/skateboarding and select skate retailers.