Arbor Collective :: Crossing The Grain – Official Teaser

Check back for the premiere this Thursday, Feb 4th at 6pm right here!

In 1995, two friends would launch Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start, to the Brand we are today, has never been told.

Now, at our 25-year Anniversary, we will be releasing a new documentary, “Crossing the Grain.” The film is an account of how Arbor’s founders launched the company, into an extremely crowded mid-90’s market, as outsiders with a purpose; through its struggles to find acceptance and success, as the industry consolidated in the early 2000s; to building a unique, collective path forward; to eventually earning a place as one of today’s most innovative and enduring snowboard and skateboard brands.

https://www.snowboarder.com/videos/arbor-collective-crossing-the-grain-official-teaser/

By admin

SurfinDaddy has been hanging around the periphery of the web since 2001 – but the dawn of 2021 sees us ready to jump into the fray. No longer content to be an outsider (but loving that our readership will be those who love the outdoors) we’re poised to become your online resource for all things related to boardsports.